About Samantha Joy
Samantha is a Senior Strategic Event Marketing Manager at Salesforce, where she leads the team behind Dreamfest, the flagship concert experience within Dreamforce, the largest business conference in the country. She specializes in turning brand strategy into real, live experiences that actually move people... the kind that start as an idea in a deck and end up as a night someone remembers for years.
Her path here wasn't exactly a straight line, and honestly, that's kind of the point. She got her start as a wedding planner in Los Angeles, cut her teeth in venue and sales roles learning how the deal gets made before the event ever comes together, spent a season producing high-end destination management events across Northern California, and eventually found her way to Salesforce, where she now sits at the center of one of the largest corporate event platforms in the world. Every stop taught her something different: how to manage a budget that actually holds up, how to negotiate with a vendor who's had a long week, how to stay calm when the run of show falls apart twenty minutes before doors open. She brings all of it with her, every time.
She still keeps her hands in the work outside of Salesforce too, producing independently through her own company, Wild Incandescence Event Planning & Design.
A San Diego native now living in New York, Sam is still never too far from the water in spirit. She's happiest with fresh flowers from the market, a lavender almond milk coffee in hand, and a little bit of spontaneous chaos on the calendar.